Ford V Tata

Det här tycker jag är rätt kul.

Först lite kommentarer från Mars 2008 ang att Ford äntligen lyckats bli av med jaguar och Land Rover:

But when you dig even deeper, the numbers look even worse - a lot worse. By our calculations, Jag and LR added up to one of the costliest chapters in Ford Motor Co.´s long history, having very likely drained away between $35 billion and $50 billion based on the best estimates gleaned from the carmaker's financial records.

Ford hasn't always broken out Jaguar's losses. However, the red ink needs be added to the ongoing capital investment in the English luxury marquee. Using even conservative industry estimates, Ford has been pumping an average $1 billion to $1.5 billion annually into Jaguar, over the last 18 years. The return? Nil. ...

Thus it was no surprise that Ford's current chief executive Alan Mulally, a complete outsider, started looking for a way to dump the "English Patient" almost from the first day he arrived at Ford's Dearborn headquarters in the fall of 2006. The bill for the life support system was way too high.

So, what has Tata bought itself? That remains to be seen, though the Indian company´s management is pretty shrewd and if they can run Jaguar and Land Rover at roughly break even, they will probably consider themselves lucky. 

Och så tar vi dagens rapport från TATA: bloomberg

Lol, det var visst inte Jaguar och Land Rover det var fel på ;-)

Grattis Ford ni är nästan i klass med GM.

Inlägget är redigerat av författaren.